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Palmer's Theatre

"Often spoken of as the leading theatre in America; partly because it is the playhouse of which the name of Lester Wallack was most recently associated, and partly because of the prestige of the present manager, Albert M. Palmer, who had achieved distinct success at the Union-Square and Madison-Square Theatres before he took charge of this house...Mr. Palmer took possession as manager in Sept 1888 ...The auditorium is handsomely decorated in dark tints, relieved with gold." Seats 1200. Kings NYC 

AM Palmer assumed control of Wallack's Theatre in 1888 and tried to establish another stock company based there.  He produced plays in New York  through 1896.  Arthur Hornblow, theatre historian and the manager's assistant play reader (1892-1894) thought  Alabama  (1891-1892) was the high-water mark of Palmer's managerial success.  "After that he lost ground rapidly and never regained it".  

  Palmer's Theatre 1892 Wikimedia Commons

In March 1891 EJ Phillips wrote to Albert that she was playing in the Pharisee next week at the Madison Square.  This week at Palmers in Wealth "a very bad part indeed." 

Odell reports that on Nov 2, 1891 Palmer "brought to this stage the splendid stock company which we had admired for so many years at the Madison Square Theatre. We remember that, after his successful seasons there with Jim the Penman, Captain Swift and Aunt Jack, the season of 1890-1891 had been for the manager almost disastrous, till, toward it s close Augustus Thomas's charming play Alabama brought a return of prosperity which he was forced to cut short because of previous engagements.  He now signalised the passing from the former theatre to the new with a revival of the Thomas comedy, and with Sarah Bernhardt in the first-night audience. 

"A faithful follower of the Palmer company, I [Odell] attended one of their earliest performances of Alabama in their newer home.  The reader knows that the lovely comedy lost something in its journey six blocks northward to the larger house.  A sense of intimacy, possible and delightful in the Madison Square Theatre, could never be attained at Palmer's; even the Wallack company had never seemed so near and dear at Thirtieth Street as at Thirteenth Street.  The fact is that no one ever felt quite at home in the house just across Broadway from Daly's cozy drawing room auditorium.  It seemed larger than it really was; and I always felt that I must strain to arrive, in imagination, among the actors on the stage.

In December 1891 Palmer produced Margaret Fleming by James A. Herne, advertised as "never before seen on the stage of a theatre" (though actually it had been acted in Lynn and Boston). Odell notes that the Herald review found the play "monotonous and talky" and suggests that it was like "certain Ibsen dramas, more stimulating to read than to see in action on the stage." 

Jim the Penman was revived in Jan 1892.  In Feb. Palmer produced Sydney Grundy's Broken Seal

Palmer's season opened on Oct. 3, 1892 with John Drew (so long a leading man at Daly's) in The Masked Ball ("an amusing, if non-essential farce" according to Odell). This ran until Charles Frohman brought in Bronson Howard's Aristocracy on Nov. 14th.

Then on Feb. 6, 1893 came Oscar Wilde's Lady Windermere's Fan, first produced in Boston. After AM Palmer gave up Palmer's Theatre he managed road tours for Richard Mansfield for some years. Dictionary of American Biography

Palmer's Theatre was opened as Wallack's Theatre in 1882. Lester Wallack retired in 1887 and died in Sept 1888.   AM Palmer ran the theater as Palmer's Theatre from October 1888 to November 1896, relinquishing his lease two years early.  The theater was renamed Wallacks in Dec 1896.  Wikipedia
https://en.wikipedia.org/wiki/Wallack%27s_Theatre#30th_Street_and_Broadway

Bibliography
New York Times Theater Reviews, New York: New York Times, 1975. Vol. 1. 1870-1885, Vol. 2 1886-1895.  It became Wallack's Theatre again in 1895. http://www.playbill.com/venue/palmers-theatre-vault-0000000290

Odell, George Clinton Densmore,  Annals of the New York Stage, New York : Columbia University Press, 1927. http://asp6new.alexanderstreet.com/atho/atho.result.epages.aspx?code=S10017202#Div3=Palmer's Theatre, 1891-1892 
Strang, Lewis C.,  Players and Plays of the Last Quarter Century, Boston : L. C. Page & Co., 1902.

Last revised March 17, 2018

1891 1 6 sickly piece New York NY Palmer's Mad Square Theatre Esther Sandraz   Mme Fourcanade     Lilly Langtry played in
1891 1 20   New York NY Palmers Theatre rehearsals of new play tomorrow Social Fiction?
1891 2 5   New York NY Palmers Theatre business matters so unsettled  makes the Governor cross I do not like to get off and dare not go without asking
1891 2 13   New York NY Palmers Theatre Alabama reading of new play by Gus Thomas not yet for rehearsal 
1891 3 8 to Mar 11 New York NY Palmers Theatre Wealth   Mrs Palfreyman EJP replaced  lady inwho was not up the requirements
1890 10 27 "so bad" New York NY Palmers Theatre Middleman return from 5 months touring received part in after return 
1890 12 5   New York NY Palmers Theatre Judah will take place of Middleman Dec 29th    
1892 1 10   New York NY Palmer's Theatre rehearing new play tomorrow Broken Seal    
1892 1 17   New York NY Palmer's Theatre begin work Wed 8 months and 4 days since I last appeared  Buffalo May 16th  Adelina Patti concert
1892 1 20   New York NY Palmer's Theatre Jim the Penman revival Lady Dunscombe Maurice Barrymore
1892 2 3 to Mar 5 New York NY Palmer's Theatre Broken Seal gloomy Madelaine French peasant housekeeper    
1891 3 22   New York NY Palmer's Theatre Dinner at Eight curtain raiser Death of Lawrence Barrett "ambitious struggles at an end"
1893 9 15   New York NY Palmer's Theatre Lady Windermere's Fan Duchess of Berwick    
1893 9 18 2 weeks New York NY Palmer's Theatre Lady Windermere/s Fan rehearsal   Sept 9 dressmakers shoemaker milliners
1894 10 15   New York NY Palmer's Theatre Transgressor   Mrs Woodville     
1891 10 18   New York NY Palmer's Theatre season top opens with Alabama      
1894 10 29   New York NY Palmer's Theatre Camille Madame Prudence      
1891 11 10   New York NY Palmer's Theatre Middleman   EJP not in Mrs Chandler?  
1891 11 13   New York NY Palmer's Theatre Mrs Scott Siddons matinée over rehearsals for new play begin at once I expect to be wanted
1891 11 23   New York NY Palmer's Theatre New plays for Wed matinees EJP in AM Palmer no longer mgr Madi Square
1891 11 27   New York NY Palmer's Theatre have not had pleasant experience with my mgr do not like to ask for favors  would not do me to be absent
1891 12 16   New York NY Palmer's Theatre still doing nothing and very tired ot it.  Makes me feel old and useless

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